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Digital Marketers– Stay Relevant in CPG Social Media
In the fast-paced and competitive sphere of consumer packaged goods (CPG), where products are manufactured, packaged, and sold to consumers, the digital landscape has become a battleground for brands vying for consumer attention and loyalty. Social media offers CPG...
Unlocking Digital Visibility: The SEO Secret of Strategic Hashtagging
Mastering the art of "hashtagging" is a strategic tool for enhancing visibility, engaging audiences, and optimizing content for search engines. Beyond the surface allure of trendy hashtags lies a profound understanding of SEO dynamics and the intricate dance between...
Consumer Psychology and Design: A Deep Dive
A thorough understanding of human behavior is a compass that guides the creation of compelling and effective products. As businesses seek to leave a lasting imprint in the hearts and minds of consumers, the fusion of psychology and design emerges as a powerful tool....
Become an Author
Going beyond conventional marketing, a self-published book is a tangible testament to your brand's expertise and values. By directly sharing insights and unique perspectives, self-publishing positions you as an authority, establishing thought leadership and building...
YouTube Videos in Brand Building
In today's digital landscape, where attention spans are fleeting and visual content reigns supreme, YouTube is a powerhouse for brand building. Leveraging the potential of video content on this platform offers benefits that extend far beyond traditional marketing...
Podcast Power: A Guide to Unlocking Brand Growth
In the ever-changing world of digital marketing, finding new and effective ways to connect with your audience is crucial. One method that has proven highly impactful is podcasting. This medium goes beyond traditional marketing and offers a unique opportunity for your...
19 Strategies for Effective Lead Generation
Embarking on the journey of business growth necessitates not just innovation, but a strategic approach to attracting and nurturing potential clients. Content Marketing: Start by creating compelling blog posts, ebooks, and webinars. Offer valuable resources,...
Why Launching a B2B Digital Agency Makes Sense
If you're an aspiring business owner, there's one path that's been gaining immense popularity: launching a business-to-business (B2B) digital agency. As someone who's been there, I'm here to tell you that this decision is the right one. Let's dive into some of the...
The Power of Customer-Centric Innovation
In the fast-evolving world of B2B business, innovation is the cornerstone of growth and success. But what if I told you that the key to unlocking unprecedented B2B growth isn't just about the latest technology or trend? It's about embracing customer-centric...
Unlocking Agency Growth: Strategies, Insights, and Irresistible Offers
Are you looking to expand, scale, and position your agency for future success? We have an exceptional opportunity for you. Join us at The Agency Growth Summit 2023—an event crafted by agency owners, exclusively for agency owners. Over two days, you'll gain invaluable...
Consultative Selling ft. Andriy Borchuk
So, you're getting all these leads. Are you seeing a lot of results in the conversions? Or are you finding it challenging to convert those into sales? Entrepreneur Andriy Borchuk joins Dave for consulting on sales and lead generation. Does putting your pricing on your...
What’s the One Thing I Can Do?
Dave sits down with Terry Rice, Business Development Consultant and Staff Writer at Entrepreneur magazine, to discuss his podcast, Launch Your Business. This episode delves into life as a father-preneur, scheduling, priorities, and how businesses often aren’t set up...
A Conversation Issue
I put our pricing on our websites and…people don't look at it. What we've seen in the data is that 42% of the people who come across us (most of our leads are coming through one-to-one marketing or they're coming through cold email outreach) are not checking out the...
Conscious Capitalism, Part 1
I gave a TED talk on the principles of conscious capitalism recently. It's this idea that business is fundamentally for people and not spreadsheets. It's built to benefit people. So, my companies have done some things that are unique and some that aren't. We've taken...
Transparency in Leadership
One of the things that I love the most is to help other business owners. It gets me out of bed in the morning. I believe small businesses are what we need. We need more entrepreneurs who are ethical and who want to do right by their employees, by their communities,...
Read For A Richer Life
Reading gives you a longer life. Reading is tied to developing greater empathy. Reading is linked to better mental health. The ultimate exercise for your mind and your perspective, reading also immerses you in a life other than your own, which is a huge empathy...
7 Cold Email Stats That Will Blow Your Mind
Cold email outreach (done right) is a powerful way to fill your sales pipeline. Here are a few stats, tips, and tricks to help you dial in your efforts and get the most out of your emails. 01 – Open rates increase by around 22% when you include the...
3 Cold Email Templates To Test
Writing great cold emails doesn’t have to be complicated. Using a structure or template can help you organize your thoughts and simplify your writing. You have seven seconds or less to make a first impression. Don’t waste them on boring, passive email copy!...
Close Internet Leads Like A Pro- Part 2
Turning a lead into a customer is easier said than done. Be Thorough: Make contact and follow up. Some online research claims that less than 45% of internet leads are ever contacted The average salesperson will only make 1.3 call attempts to follow up with a lead...
Episode #18: Getting Clients in the Door, featuring Lindsay Sutula
Founder & CEO of the award-winning digital marketing agency Top Fox Marketing, Lindsay Sutula joins host Dave Valentine in a conversation/workshop focused on identifying how to capture leads by pinpointing a company’s most valuable service, exclusivity pricing,...
Episode #17: The Art of Conversation, featuring Hamish Knox
Did you know top sales people speak 54% of the conversation? Or that only 1% of podcasts make it past the first episode? Dave Valentine hosts Hamish Knox, head of the Full Funnel Freedom Podcast and member of Canada’s Institute of Corporate Directors. Knox is a...
5 Ways To Boost Your Email Deliverability
All the hours you dedicate to cold email outreach are wasted if your emails land in the spam folder. To prevent this from occurring, we’re sharing five ways to avoid getting flagged as spam. Before getting started, we have to make an important distinction between...
Close Internet Leads Like A Pro
Having the ability to close internet leads is a survival skill in our digital climate. Internet leads are usually served cold, and it takes intention and persistence to close them. Countless studies have been published on how timing affects conversion rates. The...
Five Strategies To Garner Qualified B2B Leads
Gated Content Gated content is online material which requires users to fill out a form before access. If you already have a library of content that you’ve created, gating it with a simple lead form asking for a name and an email address is an easy way to attract and...
Episode #16: The Right Kind of Client, featuring Haley Burns
What have you done to find clients in the past, and what type of clients would you like to find in the future? In this episode, host Dave Valentine sits down with Haley Burns, head of SugarCopy. Burns is a conversion copywriter...
Core Values
Company culture is the motivation behind the work your team turns out. It’s not what a company does, it’s why a company does it. My name is Dave Valentine—some of you know me already. I’m a serial entrepreneur and owner/founder of 7 companies where our core...
