Five Strategies To Garner Qualified B2B Leads

June 9, 2023

  1. Gated Content

Gated content is online material which requires users to fill out a form before access. If you already have a library of content that you’ve created, gating it with a simple lead form asking for a name and an email address is an easy way to attract and identify leads who care about your business. While many marketers are hesitant to gate their content, it can be a profitable tactic. 

Unbounce’s gated content stats suggest that gated content attracts more qualified leads and they boast conversion rates of 19-45%.There’s no “one-size-fits-all” when it comes to lead generation. Like anything else, a gated content campaign needs to be tested with your audience and with your content to see if it’s a viable B2B lead generation strategy for your business.

  1. LinkedIn Ads

LinkedIn consistently ranks the highest among social media platforms for its B2B lead generation value. While the cost per click can be substantially higher than on Facebook & Instagram (part of why we rarely recommend a strategy of solely running ads on LinkedIn) often the quality of your leads is higher than leads that come from other platforms.

  1. Video Marketing

Video content has been widely found to be a major drive in purchasing behavior and a video on a landing page can increase conversions by 80% or more.

If your B2B lead generation landing pages and lead forms don’t include video content, it’s time to get those cameras rolling.

  1. Creative Email Outreach

Email outreach can be best served cold, but the trick is to get creative. If you’re making a first impression, be funny! Get straight to the point! Send several follow up emails before you give up on a potential lead.  

Nobody wants to hear the same industry jargon spewed at them from a stranger via the internet. Be engaging, witty, and informative to get traction with your audience.

Things get lost in peoples’ inboxes and you don’t want to miss a future client because you were afraid of getting ghosted. 

  1. Engage Site Visitors With Live Chat

You can engage them with chatbots if you don’t have the manpower to be answering all chat questions. Giving your potential clients answers in real-time is a great way to establish trust and build legitimacy for your business. Integrating automated chatbots into your B2B lead generation strategy creates an avenue for lead gen that won’t take sick days or need to clock out at 5 pm. It’s a great way to provide a seamless experience for your potential clients without overly taxing your people.

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